關於「Product line extension」標籤，搜尋引擎有相關的訊息討論：

The Logic of Product-Line Extensions - Harvard Business Review。

Most companies are pursuing product-expansion strategies—in particular, line extensions—full steam ahead. But as John A. Quelch and David Kenny argue in ...： 。

(PDF) Marketing fashion color for product line extension in the ...。

MARKETING FASHION COLOR FOR PRODUCT LINE EXTENSION ... in two test stores in two separate test markets ... Urban, G.L., Weinberg, B.D. and Hauser, J.R..。

What Is a Product Line Extension? | Indeed.com。

2021年4月15日 · Product line extension is a marketing strategy that uses an established brand to introduce a new item into the same product line. The new item ...： 。

Building Your Brand with Brand Line Extensions | Ag Decision Maker。

For example, Diet Coke™ is a line extension of the parent brand Coke™. While the products have distinct differences, they are in the same product category and ...： 。

The Role of Identification in Consumers' Evaluations of Brand ... - NCBI。

2018年12月17日 · Brand extension is a widely adopted strategy for firms to take advantage of an existing brand's equity in a new product category.。

Two-Stage Categorization in Brand Extension Evaluation - NCBI。

2014年12月1日 · Brand extension evaluation can be considered a classification and categorization process [4]. Marketing practitioners often manage the products ...。

Parent-protecting advertising in product line extensions - Taylor ...。

Product line extension, the introduction of new products under the same brand name in a given product category, is a growing practice of product innovation ...： 。

Instagram Marketing: The Ultimate Guide - HubSpot。

Instagram allows you to promote your brand and product in a friendly, authentic way ... Goo.gl, or Linktr.ee to keep your profile from looking cluttered.。

[PDF] Harmful Upward Line Extensions: Can the Launch of Premium ...。

Taipei University of Technology (e-mail: [email protected]). Marcus ... by showing that upward product line extension decisions may.： 。

Comparative of Light Oil, Tar, and Constituents from Carbonization ...。

However , during November and December 1937 pipe - line companies serving the field indirectly caused some curtailment of field production by limiting daily ...