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Brand Extension Definition - Investopedia。

It's sometimes known as brand stretching. The strategy behind a brand extension is to use the company's already established brand equity to help it launch its ...： 。

The Role of Identification in Consumers' Evaluations of Brand ... - NCBI。

2018年12月17日 · Brand extension is a widely adopted strategy for firms to take advantage of an existing brand's equity in a new product category.。

Frontiers in Neuroscience a Twitter: "Logo Effects on Brand ...。

Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective: Qian Shang, Guanxiong Pei,… https://goo.gl/Kjka6K.。

Influence of Positive Mood on Brand Extension Evaluations。

Paul W. Miniard is the BMI Professor of Marketing at Florida International University, College of Business Administration, Miami, FL 33199. Jean B. Romeo is ...。

[PDF] Brand Concept Congruency and Feedback Effects Revisited ...。

As brands over time strengthen and reach the fortification stage (Park, Jaworski and. MacInnis, 1986), brand extensions have proven to be a highly successful ...。

Two-Stage Categorization in Brand Extension Evaluation - PLOS。

2014年12月1日 · A brand name can be considered a mental category. Similarity-based categorization theory has been used to explain how consumers judge a new ...。

(PDF) The Effect of Brand Extension Strategies upon Competitive ...。

PDF | This study analyzes the impact of brand extension strategies upon ... The definition given by Pitta and Katsanis (1995) includes two aspects; ...。

The Influence of Color on Brand Extension: Mediation Role of ...。

2019年12月10日 · For color manipulation, participants were given the picture of a brand extension product (e.g., notebook) on a blue versus red background on ...： tw | tw。

Do You Need A Rebrand Or A Brand Extension? - Forbes。

2017年10月20日 · Look to these and other consumer brands for endless examples of successful brand extensions. The key to any branding project -- whether a ...：